GATTERTOP

Commercial

DIRECTOR

CINEMATOGRAPHER

COLOURIST

SOUND

CLIENT

YEAR

Simon Dinsell

Simon Dinsell & Stuart Braide

Simon Dinsell

Tinderbox Films

Tinderbox Films TV

2021

Overview

Commissioned by Tinderbox Films TV, I worked as Cinematographer and Camera Assistant on this evocative campaign for Gattertop Drinks. The goal was to visually express the brand’s mission: to celebrate and preserve Britain’s orchards through beautifully crafted, seasonal drinks.


CHALLENGES & APPROACH


Filmed entirely Renaissance Studios London (Brixton), we used a clever combination of lighting, set design, and a large flatscreen TV to mimic the warmth and vibrancy of the English countryside. The shoot demanded high levels of pre-production, including full technical rehearsals, allowing for a flawless execution on shoot day.


Results

The final commercial was adapted for TV, YouTube, and social media, generating strong audience engagement. This project deepened my understanding of precision-led commercial storytelling and reinforced the importance of preparation in creating seamless, immersive brand worlds.

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