Watch Finders

Overview

Watch Finders commissioned a luxury commercial designed to captivate audiences in London, Paris, and the U.S. My role was to lead the color grade, giving the edit a visual identity that felt timeless, clean, and undeniably premium.

Challenges & Approach

The creative direction called for a monochromatic aesthetic, minimal in colour but rich in tone. I elevated the silvers within the watches to a platinum-like finish, using subtle contrast and highlight control to draw the eye to craftsmanship over spectacle. The restraint was intentional, allowing the watches to speak through precision.

The result

The final grade delivered a sleek, modern feel that aligned with Watch Finders’ luxury positioning across three major markets. This understated elegance reinforced the value of the product and ensured the visuals matched the prestige of the brand.